What does Creativity do in the world of marketing and advertising?

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Dawn Rowlands, CEO, dentsu Africa connected with Preetesh Sewraj, CEO, The Loeries at the recent Advertising Week Africa, held in Gauteng 15 - 19th February. 2023.

We find out what will be happening at the upcoming Loeries 2023 and how Creativity actually connects consumers and brands.

If you would like to find out more about the dentsu wisdom series, please visit www.dentsuwisdom.com . Sharing insights and understanding with the market across Africa.
22 Feb 2023 English South Africa Business · Marketing

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