Dentsu Wisdom Series Dentsu Wisdom Series

eKASI - Africa's largest formal, yet informal economy

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eKasi (township economy) is an economy generating millions monthly. Do you understand the eKasi market, is your brand actively part of the market and how do you build your brand and really communicate with this market?

Dentsu invited industry expert, Michele Thackwray, AmaKonekXin in to share some key insights, tips, advice and opportunities into this incredibe economy.
23 Nov 2023 English South Africa Business · Marketing

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