Give a Little Thanks this Festive Season!

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Although South Africa is a nation seeped in the spirit of Ubuntu, according to the Charities Aid Foundation (CAF) 2022 World Giving Index* the nation’s global generosity ranking has dropped since 2021. According to the study while global generosity grew, the country’s index score decreased by 6%, from a global ranking of 21 in 2020 to 87 in 2021.

A spokesperson for the Charities Aid Foundation Southern Africa commented that while South Africa’s generous nature is still evident, the effects of economic and social pressure on the South African population, especially in a post-pandemic world, has impacted our giving behaviour.

As a brand rooted in generosity, Cadbury Dairy Milk has launched a campaign asking South Africans to ‘’Give a Little Thanks this Festive Season’’, a reminder that acts of generosity don’t have to be grand gestures for them to be felt and remembered. They can be a simple moment of appreciation or quality time spent with loved ones to brighten their day. These are the acts that make the biggest impact.

Listen to the interview with Chaen Lew, a Cadbury's representive!
12 Dec 2023 English South Africa Personal Journals · Daily News

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