In conversation with Boitumelo Moeca - Pioneering the Future of Influencer Marketing

Boitumelo Moeca is a trailblazing entrepreneur, digital strategist,
and tech innovator on a mission to transform the influencer
marketing industry. As the founder and director of COVO, an
AI-powered platform designed to seamlessly connect brands
with vetted influencers, she is reshaping how businesses
engage with digital creators. With a deep passion for technology,
marketing, and social impact, Boitumelo has created a
data-driven, scalable solution that empowers both brands and
influencers to collaborate more effectively. Her journey began
with running a successful creative agency since 2019, where
she identified the challenges in influencer-brand
partnerships—challenges that inspired her to develop COVO
into a global game-changer.
An AWE (Academy for Women Entrepreneurs) alumna with the
US Embassy, Boitumelo is not only a visionary leader but also a
dedicated learner, currently studying Software Engineering at
ALX to further her impact in the tech space. She is also the
founder of People & Ideas, a platform designed to uplift and
connect entrepreneurs and creatives through networking,
knowledge-sharing, and social impact initiatives. With an
unshakable belief in the power of innovation and collaboration,
Boitumelo is building a future where technology fuels creativity,
brands form genuine partnerships, and African entrepreneurs
thrive on the global stage.