CK Advertising: From professional sport to brand execution
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What happens when a professional sports career ends unexpectedly? For Corne Krige, it marked the beginning of a new arena - business. In this episode, we explore the journey behind CK Advertising, a Cape Town–based branding and event solutions company built on resilience, reinvention, and practical execution.
From an informal handshake deal in outdoor media to establishing a structured branding business serving organisations across South Africa, CK Advertising focuses on more than just promotional items - it delivers consistent, usable brand activation systems that help businesses show up professionally across multiple locations.
Corne shares the lessons he learned transitioning from sport to entrepreneurship, including the importance of formal agreements, clear expectations, and knowing when to step away. It’s a conversation about second acts, smart systems, and building a business designed for long-term sustainability.
From an informal handshake deal in outdoor media to establishing a structured branding business serving organisations across South Africa, CK Advertising focuses on more than just promotional items - it delivers consistent, usable brand activation systems that help businesses show up professionally across multiple locations.
Corne shares the lessons he learned transitioning from sport to entrepreneurship, including the importance of formal agreements, clear expectations, and knowing when to step away. It’s a conversation about second acts, smart systems, and building a business designed for long-term sustainability.
