From Setback to Scale: How Wipe-it Rebuilt Stronger
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Wipe-it chose to rebuild. Founded in 2002 by Fanus van Niekerk and now led by Gerbrandt van Niekerk, this South African hygiene supplier turned a tough setback into a powerful growth story. By doubling down on service, speed, and strong relationships, the business transformed into a national player serving industries from healthcare to hospitality.
In this episode, we unpack the hard lessons behind complacency, the importance of staying hungry in business, and how systemising your sales strategy can unlock real, scalable growth.
Plus, Pavlo Phitidis shares a practical three-step plan to help Wipe-it expand into new markets, build stronger customer partnerships, and create a business that grows beyond a few key players.
In this episode, we unpack the hard lessons behind complacency, the importance of staying hungry in business, and how systemising your sales strategy can unlock real, scalable growth.
Plus, Pavlo Phitidis shares a practical three-step plan to help Wipe-it expand into new markets, build stronger customer partnerships, and create a business that grows beyond a few key players.
