Addressing Societal Issues in Barbershops
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Media Partner to the Nedbank IMC Conference
What if a barbershop could do more than cut hair, what if it could change lives?
At the Nedbank IMC Marketing Is Business event, Carmen Murray sits down with Sheldon Tachell, founder of Legends Barber, to unpack how a business that started with a clipper and a chair on the side of the road grew into a network of 88 locations across five countries, employing more than 800 people.
But behind the growth is a bigger purpose: tackling youth unemployment by equipping young people from disadvantaged communities with practical skills through a training and development academy.
Sheldon shares the principles behind scaling Legends Barber — starting small, committing to excellence in every detail, and treating every customer as an opportunity to serve with purpose.
The conversation also explores the deeper social role of barbershops as community spaces where conversations about gender-based violence, gangsterism and the challenges facing young men can begin. For Sheldon, barbers have an opportunity to do more than provide a service: they can help guide conversations, empower others and create positive change.
What if a barbershop could do more than cut hair, what if it could change lives?
At the Nedbank IMC Marketing Is Business event, Carmen Murray sits down with Sheldon Tachell, founder of Legends Barber, to unpack how a business that started with a clipper and a chair on the side of the road grew into a network of 88 locations across five countries, employing more than 800 people.
But behind the growth is a bigger purpose: tackling youth unemployment by equipping young people from disadvantaged communities with practical skills through a training and development academy.
Sheldon shares the principles behind scaling Legends Barber — starting small, committing to excellence in every detail, and treating every customer as an opportunity to serve with purpose.
The conversation also explores the deeper social role of barbershops as community spaces where conversations about gender-based violence, gangsterism and the challenges facing young men can begin. For Sheldon, barbers have an opportunity to do more than provide a service: they can help guide conversations, empower others and create positive change.
