The Gen Z Shifts Businesses Can’t Afford to Ignore with the Gen Z Guy
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Media Partner to the Nedbank IMC Conference
Is Gen Z leaving South Africa behind, or reimagining what the future could look like?
Live from the Nedbank IMC Marketing Is Business event, Carmen Murray sits down with a Gen Z Guy to unpack the realities facing a generation navigating unemployment, safety concerns, global opportunities and a rapidly changing digital world.
From the brain drain threatening South Africa's talent pipeline to the growing importance of supporting local brands, the conversation explores how businesses can create opportunities for young people, invest in entrepreneurship and rebuild trust through authentic, community-driven marketing.
They also tackle the darker side of digital culture: social media's impact on self-worth, the pressure to perform online, rising disconnection, and the importance of protecting young people's mental well-being. The discussion highlights the need for intergenerational collaboration, reverse mentoring, and visible role models who help younger generations imagine what's possible.
Is Gen Z leaving South Africa behind, or reimagining what the future could look like?
Live from the Nedbank IMC Marketing Is Business event, Carmen Murray sits down with a Gen Z Guy to unpack the realities facing a generation navigating unemployment, safety concerns, global opportunities and a rapidly changing digital world.
From the brain drain threatening South Africa's talent pipeline to the growing importance of supporting local brands, the conversation explores how businesses can create opportunities for young people, invest in entrepreneurship and rebuild trust through authentic, community-driven marketing.
They also tackle the darker side of digital culture: social media's impact on self-worth, the pressure to perform online, rising disconnection, and the importance of protecting young people's mental well-being. The discussion highlights the need for intergenerational collaboration, reverse mentoring, and visible role models who help younger generations imagine what's possible.
