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VML Birdwatching at the Loeries | Loeries CEO Preetesh Sewraj on the real value of the Awards

In this episode of VML Birdwatching at the Loeries, Preetesh Sewraj, the Loeries CEO, talks about all things Creative Week and offers insight into the real work of The Loeries. "The Loeries is a non-profit organisation, and every cent it brings in is spent on bettering the industry."

14 Oct 6 min

VML Birdwatching at the Loeries | Tapping into African creativity

Lwazi Nene, copywriter M&C Saatchi Abel, Up & UP Group is the Loeries Youth Committee chair for 2026 2028, says creativty in South Africa is everywhere, and the committee this year wants to tap into this.

14 Oct 6 min

VML Birdwatching at the Loeries | The Loeries a great stage for SAT

Thandiwe Matthibela, general PR communications and stakeholder relations at South African Tourism, says Loeries Creative Week is a great stage for SAT.

14 Oct 4 min

VML Birdwatching at the Loeries | The future is now, AI is now!

Standard Bank's Fraud Gallery campaign is a great example of how an agency can use artificial intelligence (AI) cleverly and creatively.

14 Oct 5 min

VML Birdwatching at the Loeries | Passionate and purposeful for breast cancer

Dove: Real TLC is a purposeful campaign for breast awareness that builds on a everyday habit of South African women.

14 Oct 8 min

VML Birdwatching at the Loeries | Good advertising through creativity

This year there is so much good work at the Loeries, and work that comes from a good brief and is solved with creativity. This is the experience of the founder and CCO of Halo, Dean Oelschig, who was a judge at Loeries this year.

14 Oct 9 min

VML Birdwatching at the Loeries | How technology and creativity can be bedfellows

Tilesh Bhaga, creative director of digital and innovation at VML, explains how agencies can use technology to their benefit and to amplify creativity.

14 Oct 9 min

VML Birdwatching at the Loeries | Marketing is so boring... the future of music media

Think of the engagement an advertisement gets because the music in the ad strikes a chord with the audience. In this episode of VML Birdwatching at the Loeries, Siya Metane, founder of SlikourOnLife, explains why music is so important in media and how music can define a creative piece of…

14 Oct 22 min

VML Birdwatching at the Loeries | Vaseline Mntana ka Gogo: A nearly missed idea to a global sensation

The Vaseline Mntana ka Gogo campaign took South Africa by storm as it took poeple back to thier childhood. But what really surprised everyone was how the campaign resonated with people all over the world.

14 Oct 17 min

VML Birdwatching at the Loeries | New Loeries chair Carl Willoughby on the yin and yang of the industry

Carl Willoughby, chief creative officer at TBWA, named the Loeries Chairman at last week's Loeries Creative Week, gives his take on the state of the South African creative industry.

14 Oct 6 min

VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Marketer of the Year

Vaughan Croeser, South African Breweries (SAB) VP of Marketing, was named Loeries Marketer of the Year.

14 Oct 9 min

VML Birdwatching at the Loeries | Kenya's rise on the creative stage - Maxwell Ngari

Design, Design Craft, and Maxwell Ngari, chief creative officer, Dentsu Creative, Kenya, and jury president: Print, Print Craft. Ngari says print is special and the category entries proved this. It also demonstrated how print can be used to interact with and engage consumers.

14 Oct 4 min

VML Birdwatching at the Loeries | A high standard for print and design - Abi Singmin

The Print and the Design categories both showed innovation and a high standard this year, says Abi Singmin, associate creative director, Denomination, Australia and jury president.

14 Oct 4 min

VML Birdwatching at the Loeries | The future is in good hands - Suhana Gordhan

This year saw a huge response from students, as Suhana Gordhan, chief creative officer, Lovesong, was the jury president: Student, Student Craft. This bodes well for the industry.

14 Oct 4 min

VML Birdwatching at the Loeries | Film strong as effectiveness gains ground - Kabelo Moshapalo

Kabelo Moshapalo, chief creative officer, Ogilvy SA, was one of the jury presidents for SA non-English Radio. This is a very important category, he stresses. What was encouraging was that, besides the usual suspects, some agencies entered the category.

14 Oct 3 min

VML Birdwatching at the Loeries | Film strong as effectiveness gains ground - Laurent Marty

Laurent Marty, the chief strategic officer for Joe Public and jury president: Effectiveness says the entries are growing in quantity and quality.

14 Oct 4 min

VML Birdwatching at the Loeries | Open Chair flies high at Creative Week - Susan Credle

In this episode, Susan Credle, former chair and global CCO, FCB Global, United States.

14 Oct 3 min

VML Birdwatching at the Loeries | The future is in good hands - Safaraaz Sindhi

Safaraaz Sindhi, chief creative officer and co-founder of Bananas was the jury president for Young Creatives, says there were a few entries here that really stoood out. The Loeries Young Creatives Award recognises and celebrates Young Creatives who are doing innovative work in the early stages of their career.

14 Oct 3 min

VML Birdwatching at the Loeries | Film strong as effectiveness gains ground - Susan Credle

Film is always a popular category, and this year is no different. The Film jury was headed by international jury president Susan Credle, the former chair and global CCO of FCB Global in the United States.

14 Oct 3 min

VML Birdwatching at the Loeries | Open Chair flies high at Creative Week - Suhana Gordhan

In this episode, we dive deeper into what Open Chair is and why it is so important with founder Suhana Gordhan.

14 Oct 3 min