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VML Birdwatching at the Loeries | Passionate and purposeful for breast cancer

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Dove: Real TLC is a purposeful campaign for breast awareness that builds on a everyday habit of South African women.

14 Oct English South Africa Business News · Marketing

VML Birdwatching at the Loeries | Loeries CEO Preetesh Sewraj on the real value of the Awards

In this episode of VML Birdwatching at the Loeries, Preetesh Sewraj, the Loeries CEO, talks about all things Creative Week and offers insight into the real work of The Loeries. "The Loeries is a non-profit organisation, and every cent it brings in is spent on bettering the industry."

14 Oct 6 min

VML Birdwatching at the Loeries | Tapping into African creativity

Lwazi Nene, copywriter M&C Saatchi Abel, Up & UP Group is the Loeries Youth Committee chair for 2026 2028, says creativty in South Africa is everywhere, and the committee this year wants to tap into this.

14 Oct 6 min

VML Birdwatching at the Loeries | The Loeries a great stage for SAT

Thandiwe Matthibela, general PR communications and stakeholder relations at South African Tourism, says Loeries Creative Week is a great stage for SAT.

14 Oct 4 min

VML Birdwatching at the Loeries | The future is now, AI is now!

Standard Bank's Fraud Gallery campaign is a great example of how an agency can use artificial intelligence (AI) cleverly and creatively.

14 Oct 5 min

VML Birdwatching at the Loeries | Good advertising through creativity

This year there is so much good work at the Loeries, and work that comes from a good brief and is solved with creativity. This is the experience of the founder and CCO of Halo, Dean Oelschig, who was a judge at Loeries this year.

14 Oct 9 min