The Shifts in Social Screening
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Shift Happens in Partnership with Nedbank IMC Conference.
Carmen Murray sits down with Jennifer Barkhuizen, Head of Marketing at Mettus, to unpack the rise of AI-powered social screening, and what your digital footprint is really saying about you.
The conversation explores how social screening can analyse online behaviour, communication, values and risk to give organisations a deeper picture of the people they hire, promote, appoint to boards or partner with.
But this is about more than screening. It opens up a bigger conversation about trust, authenticity and human judgement in a digital world, where leaders are becoming brand ambassadors and individuals are increasingly their own media houses. What we say, share, like and comment on can shape not only our personal reputation, but the reputation of the organisations we represent.
The big question is: are we consciously building the digital reputation we want to carry into the future?
Carmen Murray sits down with Jennifer Barkhuizen, Head of Marketing at Mettus, to unpack the rise of AI-powered social screening, and what your digital footprint is really saying about you.
The conversation explores how social screening can analyse online behaviour, communication, values and risk to give organisations a deeper picture of the people they hire, promote, appoint to boards or partner with.
But this is about more than screening. It opens up a bigger conversation about trust, authenticity and human judgement in a digital world, where leaders are becoming brand ambassadors and individuals are increasingly their own media houses. What we say, share, like and comment on can shape not only our personal reputation, but the reputation of the organisations we represent.
The big question is: are we consciously building the digital reputation we want to carry into the future?
