We spotted a shift: Regulation needs a human
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Media Partner to the Nedbank IMC Conference.
Carmen Murray sits down with The Principality, to unpack one of the biggest tensions facing marketing today: how do we embrace AI without losing the human?
The conversation explores the delicate balance between technological acceleration and human judgement, particularly in highly regulated industries where legislation, consumer needs and accountability mean we simply can’t leave everything to the machines.
Why marketers still need to do the research, understand the consumer, know where attention is moving and, ultimately, put human eyes on the work before it reaches the world.
Carmen Murray sits down with The Principality, to unpack one of the biggest tensions facing marketing today: how do we embrace AI without losing the human?
The conversation explores the delicate balance between technological acceleration and human judgement, particularly in highly regulated industries where legislation, consumer needs and accountability mean we simply can’t leave everything to the machines.
Why marketers still need to do the research, understand the consumer, know where attention is moving and, ultimately, put human eyes on the work before it reaches the world.
