#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Halo founder and managing partner Dean Oelschig on why brand-building works… One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and a campaign…

Following last month’s Association for Communication and Advertising (ACA) Effie Awards, Bizcommunity spoke to Gillian Rightford, executive director, on the Awards. Here she also shares further thoughts on the awards.

In an exclusive interview with Bizcommunity, Sanlam’s CMO, Mariska Oosthuizen and Accenture Song's strategist, Chlsanga Mubange, talk about the gold-winning F-Show... Winning a Gold Effie Award at the ACA Effie Awards held last month, Sanlam’s The F-Show with agency Accenture Song is a campaign that captured reach and impact through…

In an exclusive interview with Bizcommunity, Steph van Niekerk, TBWA/Hunt Lascaris’ ECD, talks about winning the Grand Effie with City Lodge’s SOS - save our Stay, campaign… Last month, the Effie Awards South Africa announced the winners for this year. The Grand Effie winner was TBWA\ Hunt Lascaris’ for its…

In this episode of RAPT BizTrendsTV, RogerWilco's senior brand strategist, Mongezi Mtati, gives insights on the recently released Township CX Report. #whatsappstatus #Rogerwilco #TikTok #Shop2Shop #KwaCoach #spazashops #digitalbanking #townshipconsumers #townshipeconomy #socialmediamarketing #TownshipCXReport #township #CXReport Subscribe and get alerts to BizTrendsTV for a unique African angle on global trends. Diarise BizTrendsTV:…