#RAPTBizTrendsTV | The Culture Foundry's Luke van der Spuy: When Gen Z decides you're not cool anymore
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In this episode of #BizTrendsTV, The Culture Foundry's Luke van der Spuy, looks at what happens when Gen Z decides you're not cool anymore...
Generation Z is getting older and ageing out of novelty. At the same time, technology is shaping brands' relationships with customers. In this episode, we explore one of the most urgent cultural questions facing brands today: What happens when Gen Z decides you're not cool anymore?
#socialmedia
#Brands
#youthmarketing
#generationZ
#AI
#GenZ
#DeadInternetTheory
#RAPTBizTrendsTV
#TheGreatFlattening
#LukevanderSpuy
#BronwynWilliams
#TheCultureFoundry
#RAPT
#BizTrendsTV
#Bizcommunity
Subscribe and get alerts to BizTrendsTV for a unique African angle on global trends.
Diarise BizTrendsTV: Dropping last Tuesday of every month at 8am on Bizcommunity’s official website https://www.bizcommunity.com and via The Real Network digital platforms / @therealnetworkpodcast / @therealnetworkpodcast
About RAPT BizTrendsTV: AfroGlobal Business Trends: BizTrendsTV is a collaboration between Bizcommunity, Rapt Creative and The Real-Networks consortium. Available on multimedia platforms, including YouTube, podcasts and social media.
About Bizcommunity: Bizcommunity is South Africa’s leading B2B news platform, providing industry insights, business trends, and market intelligence to professionals across multiple sectors.
About Rapt Creative: Rapt Creative is a strategic creative agency specialising in brand storytelling, digital innovation and content production.
About The Real-Networks Consortium: The Real-Networks consortium is a collaborative hub of media and production experts dedicated to shaping the future of business content.
About Bronwyn Williams: Global keynote speaker and media commentator on future trends and economic trajectories, columnist and author, Bronwyn’s credentials include qualifications in Marketing Management, Economics, Foresight, Future Studies and a Masters in Applied Economics.
Generation Z is getting older and ageing out of novelty. At the same time, technology is shaping brands' relationships with customers. In this episode, we explore one of the most urgent cultural questions facing brands today: What happens when Gen Z decides you're not cool anymore?
#socialmedia
#Brands
#youthmarketing
#generationZ
#AI
#GenZ
#DeadInternetTheory
#RAPTBizTrendsTV
#TheGreatFlattening
#LukevanderSpuy
#BronwynWilliams
#TheCultureFoundry
#RAPT
#BizTrendsTV
#Bizcommunity
Subscribe and get alerts to BizTrendsTV for a unique African angle on global trends.
Diarise BizTrendsTV: Dropping last Tuesday of every month at 8am on Bizcommunity’s official website https://www.bizcommunity.com and via The Real Network digital platforms / @therealnetworkpodcast / @therealnetworkpodcast
About RAPT BizTrendsTV: AfroGlobal Business Trends: BizTrendsTV is a collaboration between Bizcommunity, Rapt Creative and The Real-Networks consortium. Available on multimedia platforms, including YouTube, podcasts and social media.
About Bizcommunity: Bizcommunity is South Africa’s leading B2B news platform, providing industry insights, business trends, and market intelligence to professionals across multiple sectors.
About Rapt Creative: Rapt Creative is a strategic creative agency specialising in brand storytelling, digital innovation and content production.
About The Real-Networks Consortium: The Real-Networks consortium is a collaborative hub of media and production experts dedicated to shaping the future of business content.
About Bronwyn Williams: Global keynote speaker and media commentator on future trends and economic trajectories, columnist and author, Bronwyn’s credentials include qualifications in Marketing Management, Economics, Foresight, Future Studies and a Masters in Applied Economics.
